Viva Magenta 18-1750, An unconventional shade for an unconventional time

Pantone has announced that the Color of the Year for 2023 is "Viva Magenta 18-1750." This bright and bold pink hue is a symbol of self-expression and individuality, making it the perfect choice for the upcoming year.

At Vista Visual Group, we understand the importance of color in branding and marketing. The Pantone Color of the Year can have a significant impact on the design industry and can be seen in everything from fashion and home decor to graphic design and packaging.

One of the most important aspects of color in branding is its ability to evoke emotions and create a connection with consumers. Viva Magenta is a vibrant and lively color that can help to create a sense of self-expression and individuality in any design. This makes it the perfect choice for brands looking to communicate a message of self-expression and individuality in the coming year.

In addition to its emotional impact, Viva Magenta is also a versatile color that can be used in a variety of design contexts. It pairs well with other bright colors such as yellow and green, as well as with more muted shades like gray and navy. This makes it a great option for both bold and understated designs.

At Vista Visual Group, we are excited to see how brands will incorporate Viva Magenta into their designs in the coming year. As a full-service visual communication company, we have the expertise and experience to help our clients make the most of this trend and create designs that stand out and make an impact.

In conclusion, Pantone's Color of the Year is not just a trend, it's a reflection of society's collective mood, values, and aspirations. It's a reflection of the current cultural climate and a representation of the coming year, Viva Magenta 18-1750 is a symbol of self-expression, individuality, and vibrancy, and its versatile nature makes it a perfect choice for brands looking to communicate a positive message in 2023.