A Fragrance Counter Worthy of the Brand
Custom fabrication, backlit displays, neon back-wall, and marble-effect surfaces — built entirely in-house for one of the world's most storied fragrance houses.
The Challenge
Creed 1760 needed a retail counter environment that matched the brand's 260-year heritage and ultra-luxury positioning — without looking like every other fragrance counter on the floor. The brief called for custom materials, dramatic lighting, and a back-wall installation that would stop shoppers in their tracks.
Our Solution
VVG designed and fabricated every element in-house: marble-effect display surfaces, precision-cut acrylic fixtures, a neon-lit back-wall, and a fully illuminated counter base. The result is an environment that feels like a private boutique dropped into a retail floor.
The Result
The installation was delivered on schedule and installed overnight to minimize disruption. The counter became one of the most photographed retail environments in the location — driving both foot traffic and social media visibility for the brand.
Project Specs
Client
Creed 1760
Location
New York, NY
Project Type
Retail Counter Environment
Capabilities Used
Custom Fabrication, Backlit Displays, Laser Cutting, Acrylic Fixtures, Neon Signage, Custom Painting
Turnaround
In-house, on schedule
Installation
Overnight, zero disruption
The Work
Have a Project Like This?
Tell us about your brand environment. We'll tell you exactly how we'd build it.