Lacoste
Polo Atelier Retail Environment
The Challenge
A collection launch that demanded more than a display
Lacoste needed a bold, cohesive retail environment for the launch of their Polo Atelier collection — one that would translate the brand's heritage craftsmanship into a modern, immersive in-store experience across multiple touchpoints simultaneously. The timeline was tight, the brand standards were exacting, and every element needed to feel custom-built.
Our Approach
Designed, fabricated, and installed entirely in-house
Vista Visual Group designed and fabricated a full suite of retail elements: oversized polo wall displays, custom sneaker product pedestals, illuminated signage, and window graphics. Every element was engineered in-house for precision fit and brand consistency. Our team managed the full production pipeline — from initial design concepts through final installation — ensuring zero handoff delays and complete quality control at every stage.
The Result
One of Lacoste's most photographed activations of the year
The completed environment delivered a seamless brand experience that drove significant foot traffic and social engagement. The Polo Atelier launch was one of Lacoste's most photographed retail activations of the year, with the window displays generating organic social media coverage across multiple platforms — exactly the kind of real-world impact that starts with exceptional fabrication.
Project Gallery
Every detail, in-house
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