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Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain

Updated: Aug 5, 2018

To understand the differences between these concepts, simply apply them to you.


In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."

These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.

In order to explain and help others understand marketing--namely the differences between marketing, advertising, and branding--I ask them to apply each of these concepts to themselves personally. When you do, this is what it would look like.


Marketing