Difference Between Marketing, Advertising, and Branding? A Simple Analogy to Help Explain
Updated: Aug 5, 2018
To understand the differences between these concepts, simply apply them to you.
In my work with entrepreneurs and business students, I often hear marketing strategies explained as "having social media," "having an online brand," or "advertising a lot."
These explanations make me cringe because, while they might be part of a plan, they grossly oversimplify the deeper and more complex concepts behind a truly effective marketing strategy.
In order to explain and help others understand marketing--namely the differences between marketing, advertising, and branding--I ask them to apply each of these concepts to themselves personally. When you do, this is what it would look like.